Types of Outdoor Advertising Companies

Outdoor advertising companies are firms that manage and create campaigns using a variety of outdoor media. They are also the middlemen between advertisers and outdoor media owners, and can help you make sure your campaign gets the maximum exposure it deserves.

There are many types of outdoor advertising companies to choose from, each with their own specific strengths and areas of expertise. Some focus on billboards and bus shelter ads, while others have experience with digital signage and other forms of out-of-home (DOOH) advertising. Some specialize in experiential marketing, creating promotional campaigns that engage consumers through interactive experiences.

Some of the biggest View more info – Outdoor advertising companies in the philippines include JCDecaux, Lamar and Clear Channel Outdoor. These companies offer a wide range of products and services to clients, including bulletins, digital billboards, transit advertising and street furniture.

JCDecaux is a French company that invented street furniture advertising in 1964. Today, it is the world leader in the industry. It operates in over 80 countries with over 1 million outdoor panels.

The majority of their work is in digital, but they have a strong traditional background as well. Some of their recent projects include a giant interactive lipstick for Avon in Vilnius, Lithuania.

Lamar is one of the largest outdoor advertising companies in the world, with 340,000 displays across the United States and Canada. The company was founded in 1902 and hasn’t stopped growing since then. It owns a large inventory of traditional billboards as well as the largest network of digital billboards in the U.S.

Another major player in the outdoor advertising industry is Focus Media, which operates China’s largest outdoor advertising network. They focus on digital and interactive screens as well as static, and they have a diverse client list that includes Canon, Procter & Gamble, Unilever and BMW.

Other top outdoor advertising companies include German Stroer, Global and Clear Channel Outdoor. They all have a large global presence and offer different products and services to meet the needs of their customers.

The main difference between these companies is that Stroer and Global have radios and digital brands, while Clear Channel focuses on outdoor. Their product offerings include bulletins, digital billboards, airport inventory and transit advertising.

Moreover, they have extensive relationships with major U.S. cities, so they can serve as a valuable partner to local advertisers who are looking to expand into new markets.

The best way to find the right outdoor advertising agency for your needs is to do a bit of research. Use client review ratings, services offered and client focus to narrow your search down to a shortlist of agencies. This will allow you to get started quickly on finding the best companies for your business.